In Rosneft filling stations clients and visitors had a chance to check their tyres and get access to exclusive service in KOLESO retail network tyre centers. The program started in Moscow on October 4th 2013 and lasted for one month.
Tyres are the only link between the road and the car. The safety on the road – both of the driver and passengers - strongly depends on the awareness of car drivers about technical characteristics, storage regulations, usage and service of the tyres.
Rosneft and Pirelly , following principles of social responsibility and caring about comfort and safety of their clients and all road traffic participants, decided to open winter season 2013 with “Safe road with Rosneft and Pirelli” joint marketing program. The program covered 45 Rosneft filling stations in Moscow and Moscow Suburb from October 4th till November 3rd 2013.
Within a month, on any Rosneft filling station participated in the program, any car driver with the help of Rosneft and Pirelli personnel could check, free of charge, tread depth and pressure in his/her car tyres. Everybody who passed the tyre inspection got the booklet with the road safety rules. It is a special depth gauge card applied to the booklet. Using this card a driver can measure the tread depth by him or herself in any time.
Within the program, 35,000 coupons had been distributed. The owners of coupons got a discount to all Pirelli tyres, free azote tyre inflating and a discount on tyre mounting service in KOLESO retail network tyre centers.
During the program, more than 1,000 people had bought Pirelli tyre sets with a discount, even before the start of the winter season 2013.
04 Февраля 2025 | вторник | 05:53
