Advertizing Campaign for G-Energy Brand Launched with Jason Statham Starring

The campaign was started out on federal TV-channels, while from October 1 the G-Energy commercials with Jason Statham starring will come out in the outdoor advertizing and printed mass media. In the near future, the new Gazprom Neft's retail brand support will be expanded to become available in Belorussia, the Ukraine, Kazakhstan, Serbia, Moldova and Italy.
G-Energy is the first adaptive motor oil able to adjust to various conditions of motor performance by activating necessary additives at the right time. The said unique adaptiveness was reflected in the positioning of the G-Energy brand as "Adapting to Any Situation". This phrase also serves as a slogan of the new G-Energy advertizing campaign designed for Gazprom Neft by the Russian Ogilvy Group.
Jason Statham is well known to the Russian audience due to his roles in "The Transporter", "Snatch" and "Lock, Stock and Two Smoking Barrels", and his on-screen image accords perfectly with the active and dynamic image of the G-Energy brand. Besides, Statham is one of the few actors whose image is closely associated with cars. The G-Energy commercial was directed by a famous Hollywood filmmaker Jan de Bont ("Speed", "Lara Croft: Tomb Raider").
The commercial production was set up from July 25 till July 28 in Prague. Simultaneously, Jason Statham took part in a photo session to visualize the advertizing campaign on billboards, print layouts, and in the design of retail outlets. Besides, the second commercial for G-Energy to go on the air next year, was shot in Prague as well.